The John McCain and Barack Obama campaigns are spending $250,000 to $300,000 per day on advertising, according to TNS Media Intelligence/Campaign Analysis Group. And PQ Media reports that political ad spending is expected to climb 43% to an all-time high of $4.5 billion during the 2008 election cycle. In an election year, political marketing is a primary concern. A great deal of spending by campaign managers is for direct mail, but they also need leaflets, brochures, signage, bumper stickers, yard signs and promotional products.
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