A transactional document is valuable real estate for promotional content, but some print firms are proving that a more expansive approach enables their clients to increase marketing ROI and deepen customer relationships. These print providers are taking the transpromo concept beyond the statement, infusing timely and targeted messages into multiple stages of integrated marketing campaigns. The key concept: Reach customers at each stage of the buying process, not only when sending a document. Check out the next issue of the Greensheet for more perspective on this.