Friday, September 03 |
DMNews
The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn't just for health nuts. The $25 million campaign playfully uses the tag line, "Eat 'em like junk food."
Friday, September 03 |
DMNews
Marketers will spend $1.8 billion on location-based advertising in 2015, a huge increase from the $42.8 million expected to be spent this year, according to ABI Research.
Friday, September 03 |
DMNews
While many in the publishing world have been slow to embrace the digital evolution (save for a few e-readers), Scholastic is looking to take its decidedly old-fashioned - but popular - book clubs and bring them into a new era.
Thursday, September 02 |
HP News Releases
HP and 3PAR Inc. today announced that they have entered into a definitive agreement under which HP will purchase 3PAR, a leading global provider of utility storage, through a cash tender offer of $33 per share in cash, or an enterprise value of $2.35 billion. The transaction has been approved by the boards of directors of both companies.
Thursday, September 02 |
HP News Releases
HP today announced that it is increasing its tender offer to acquire all of the outstanding shares of 3PAR Inc. (NYSE: PAR) to $33 per share in cash.
Thursday, September 02 |
DMNews
A new Italian supermarket, Eataly, opened in New York's Flatiron District this week. It's a short walk from DMNews' office so I took a stroll down at lunch today.
Thursday, September 02 |
DMNews
Wine owner and importer Lion Nathan Wine Group has launched a 2D barcode marketing platform attached to wine bottles to engage millennials. The company partnered with Scanbuy, a mobile barcode services provider, on the initiative, launched September 1.
Thursday, September 02 |
DMNews
Google and AOL said September 2 that they have renewed their search partnership for five more years and expanded it to include mobile search and YouTube.
Thursday, September 02 |
OutputLinks HVTO News
Thursday, September 02 |
DMNews
Filomena Laforgia, a mother of a son with autism, is creating an online shopping mall selling products that raise money for charities and nonprofits.
Thursday, September 02 |
OutputLinks HVTO News
Thursday, September 02 |
DMNews
E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.
Thursday, September 02 |
OutputLinks HVTO News
Thursday, September 02 |
DMNews
Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.
Wednesday, September 01 |
DMNews
There have been an awful lot of disheartening media reports in recent weeks about the slow recovery of the US economy. But e-commerce has provided a consistent ray of hope.
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
DMNews
Direct Media Millard has released the AeroGarden file to the market.
Wednesday, September 01 |
DMNews
List segmentation can feel scary for a small business. There's usually little time to try new things when the old ways seem to "work just fine."
Wednesday, September 01 |
DMNews
Euro RSCG Edge, the direct response marketing arm of agency Euro RSCG Worldwide, has launched a unit dedicated to short-form media. Jennifer Peabody will lead the unit as SVP.
Wednesday, September 01 |
DMNews
This week Google revealed its Priority Inbox. It's great in theory, but it's based on algorithms having to do with replies, not abstract decision-making.
Wednesday, September 01 |
The-DMA.org Press
The Direct Marketing Association (DMA) today announced the Education Marketing Council (EMC) created to organize and galvanize thought leadership in higher education, recognize and promote ethical marketing practices and provide insightful and actionable resources to help member institutions best serve their students.
Wednesday, September 01 |
DMNews
Multichannel book retailer Borders revamped its 'Rewards' loyalty program September 1, adding paid options.
Wednesday, September 01 |
DMNews
Integrated marketing service provider Alterian acquired Intrepid, a market research, social media and analytics consultancy, on September 1 to bolster its social media marketing offerings.
Wednesday, September 01 |
HP News Releases
HP Enterprise Services today announced a new storage management capability that helps clients better organize and manage the explosion of digitized data to gain superior control of their information while improving asset utilization.
Wednesday, September 01 |
DMNews
Social CRM is causing quite a stir in the marketing world. Marketers are anxiously looking for help with combining e-mail and social activity with existing customer data and profiles to create a single view of the customer.
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
OutputLinks HVTO News
Wednesday, September 01 |
HP News Releases
HP today revealed new consumer notebook PCs that fuse advanced technologies with stylish designs to deliver a superior computing experience.
Wednesday, September 01 |
HP News Releases
HP today enhanced its award-winning portfolio of mini notebook PCs with new products that span consumer, business and education markets.
Wednesday, September 01 |
DMNews
Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection.
Tuesday, August 31 |
HP News Releases
HP today announced that it has entered into a joint development agreement with Hynix Semiconductor Inc., a world-leading memory supplier, to bring memristor, a new circuit element first intentionally demonstrated in HP Labs, to market in future memory products.
Tuesday, August 31 |
OutputLinks HVTO News
Tuesday, August 31 |
OutputLinks HVTO News
Tuesday, August 31 |
OutputLinks HVTO News
Tuesday, August 31 |
HP News Releases
HP today announced the expansion of the ColorLok® paper standard with new benefits for commodity-grade office papers for laser printing and a broad recommendation that customers use ColorLok papers with HP LaserJet printers to ensure quality and reliability.
Tuesday, August 31 |
HP Press Kits
HP has expanded the ColorLok paper standard with new benefits for commodity-grade office papers for laser printing and a broad recommendation that customers use ColorLok papers with HP LaserJet printers to ensure quality and reliability.
Tuesday, August 31 |
HP News Releases
Today at VMworld 2010, VMware and HP announced an agreement to deliver a new virtualization solution, reference architectures and IT services to help customers accelerate cloud computing deployment and IT as a service.
Tuesday, August 31 |
DMNews
Brands are welcoming e-mail marketing firms' efforts to expand their services to include social media. However, it can also cause headaches for those who don't know how to use these bells and whistles properly.
Tuesday, August 31 |
DMNews
As Facebook becomes more of an e-commerce destination, the social network is revisiting its bread and butter with a college-focused online shopping service.
Tuesday, August 31 |
DMNews
Although I wouldn't consider myself a 'shopper' per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals.
Tuesday, August 31 |
DMNews
Statlistics has released the 'AutoWeek Magazine' list to the market, as well the files for 'AutoWeek's "Ride Along" program and its Daily Drive e-newsletter.
Tuesday, August 31 |
OutputLinks HVTO News
Monday, August 30 |
OutputLinks HVTO News
Monday, August 30 |
DMNews
If you missed it last week, Google revealed a permanent home for its real-time search results at www.google.com/realtime.
Monday, August 30 |
DMNews
Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.
Monday, August 30 |
DMNews
Restaurant franchise Johnny Rockets will launch a direct mail campaign September 27 targeting employees at businesses near 52 of its locations.
Monday, August 30 |
DMNews
The low-cost entry point, tracking capabilities and solid ROI of local search have made it a popular marketing tool for businesses that want to cost effectively target customers in a specific region. Here are some tips to maximize local search marketing.
Monday, August 30 |
OutputLinks HVTO News
Monday, August 30 |
OutputLinks HVTO News
Monday, August 30 |
HP News Releases
The HP board of directors has approved the authorization of an additional $10 billion for share repurchases. HP intends to use the additional authorization as part of its ongoing program to manage the dilution created by shares issued under employee stock plans and to repurchase shares opportunistically.
Monday, August 30 |
HP News Releases
HP has been selected as a preferred technology provider by the U.S. Air Force (USAF) for a new five-year enterprise computing Blanket Purchase Agreement (BPA).
Monday, August 30 |
HP News Releases
HP CloudStart is the industry’s first all-in-one solution for deploying an open and flexible private cloud environment within 30 days. Built on an HP Converged Infrastructure, HP CloudStart simplifies and speeds private cloud deployments.
Monday, August 30 |
HP Press Kits
HP today announced new solutions and services that enable clients to deploy open and flexible private cloud environments.
Monday, August 30 |
DMNews
Scott Hildebrand, the newly appointed chief consumer relationship officer at Engauge, has worked in direct marketing on both the client and agency side. He spoke to Direct Connect about how direct marketing's new wave and old school can work together.
Monday, August 30 |
DMNews
I have to admit, I wasn't running to the nearest theater to see 'Eat, Pray, Love' — especially since I had written a few articles about the film from a marketing perspective. I didn't want to buy into the hype.
Monday, August 30 |
DMNews
While chief marketing officer at Eastman Kodak, Jeffrey Hayzlett revolutionized the company's worldwide marketing operations and strategic direction, he now aims to do the same for other businesses. DirectConnect caught up with Hayzlett in between appearances for his national tour to promote his new book
Monday, August 30 |
DMNews
ETargetMedia has released the American Educational Professionals list to the market.
Monday, August 30 |
DMNews
Yes! The Associated Press recently reported an emerging trend in which more people quit their jobs than were laid off. Many left for new jobs. Some, who felt underappreciated or overwhelmed by the workload after downsizing left their department insufficiently staffed, simply left.
Friday, August 27 |
The-DMA.org Press
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).
Friday, August 27 |
HP News Releases
HP today announced that it has increased its proposal to acquire all of the outstanding shares of 3PAR Inc. (NYSE: PAR) to $30 per share in cash, or an enterprise value of $2.0 billion.
Friday, August 27 |
DMNews
Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.
Friday, August 27 |
DMNews
Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.
Friday, August 27 |
DMNews
Macromark has released the Official Nascar Members Club Database file to the market.
Friday, August 27 |
DMNews
Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.
Friday, August 27 |
OutputLinks HVTO News
Thursday, August 26 |
HP News Releases
HP today announced that it has increased its proposal to acquire all of the outstanding shares of 3PAR Inc. (NYSE: PAR) to $27.00 per share in cash, or an enterprise value of $1.8 billion.
Thursday, August 26 |
DMNews
The US Postal Service saw a net loss of $764 million in July, bringing its 10-month fiscal year-to-date net loss to more than $6.1 billion. The organization ran a net loss of $865 million in July 2009, according to preliminary numbers filed with the Postal Regulatory Commission.
Thursday, August 26 |
DMNews
That's an odd statement. Why would you keep doing something over and over again with the same negative result? It does sounds a little akin to insanity, doesn't it?
Thursday, August 26 |
DMNews
This fall is shaping up to be an exciting one. DMNews announced its redesign, which will launch October 1.
Thursday, August 26 |
DMNews
LH Management Division has released The Sharper Image catalog blow-in to the market.
Thursday, August 26 |
DMNews
Netflix released an app August 26 to allow subscribers to view movies and TV shows from the iPhone or iPod Touch.
Thursday, August 26 |
OutputLinks HVTO News
Thursday, August 26 |
DMNews
Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.
