"GATF" is no more, and I'm wondering what long-time industry vets think of that. The Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF), the world's largest graphic communications association, announced a new name--Printing Industries of America--plus a new logo and tagline.
From President and CEO Michael Malkin:
"The new name and logo reflect over a year's worth of work resulting in a strategic communications plan that will serve the industry today and into the future. The plan's goal is to strengthen and streamline messaging to the graphic communications industry - including suppliers, partners, customers, and lawmakers - to better reflect the activities within the organization as well as to reinforce the value that the national organization and its local affiliates bring to their members."