Small companies may best characterize the commercial printing industry, but new research suggests that size matters when revenue is concerned, according to the National Association for Print Leadership (NAPL). Its “State of the Industry Report, 7th Edition” indicates that 4.5% of the 600 firms surveyed account for about 54% of total sales. Companies with fewer than 20 employees account for approximately 78% of the industry’s total establishments, but represent only 14% of sales. Firms with 20 to 99 employees account for approximately 17% of total establishments and represent 32% of total sales. NAPL’s report provides guidelines for developing and implementing tailored strategies to improve business.